We all have a worldview. Simply, it’s how we see the world and it’s responsible for our behavior and actions.
Knowing your prospective customer is understanding their behavior and actions. It’s being able to empathize with them and see their worldview. That’s the starting point to creating products or services they’ll want to buy from you.
Being able to empathize with your prospective customers is literally putting yourself in their shoes to understand their behavior.
But this behavioral information lacks context because we need to know the WHY behind the behavioral patterns. The WHY is their worldview and that’s why it matters. How does your prospect see the world?