Customer testimonials work. Why? Because they give credibility and confidence to the service or product you’re offering.
Think of it as a recommendation by someone who’s experienced the same anxieties your potential customer is now facing. A great testimonial will show the benefit of using the product or service by painting a “before” and “after” scenario.
Only your customer is able to give you a testimonial and there are five questions to ask your customer to help them construct a perfect testimonial for you.