Blog – Strategic Content

Learn How to Write Bullet Points that Work

People are more likely to read bullet points than a paragraph. The hallmark of a great bullet point is brevity plus a promise.

Brevity means short bullets that can be read at a glance and keeps your reader moving through your article. The promise is the tease or hook you’re making to your reader that can benefit them.

Bullet points serve to break-up the text by highlighting specific aspects of your copy. The scanner slows down to read, going from one bullet point, then onto the next, and so on.

Overall, bullet points make your article far easier to read.

How to Write Subheadings and why they’re Important

Subheadings serve to summarize your article by breaking it up into readable sections.

This allows for the person that’s scanning to get a quick and easy guide to see what’s going on with your article and if of interest, to stop, look and read.

How you write subheadings follows the same principle as those for crafting a headline. Importantly you want them to be descriptive, show a benefit for your reader, and be short.

How to Craft the First Sentence of your Article

The opening first sentence of your article must be short and with plenty of punch to keep your readers attention.

Achieve that and the reader will want to read the next sentence, and then the next and so on. Just like a cascading waterfall.

Remember, the headline captures your reader’s attention. The first sentence keeps it.

How to Write Headlines that Get Attention

The job of the headline is to get your readers attention so she’ll then read your first sentence.

The headline is the most important element of your post and must contain a promise and a benefit to your reader.

This article shows you how to write seductive headlines using the 4 U’s Formula so your headline is Useful, Unique, Ultra-specific, and Urgent.

The Simple Formula for Great Web Writing

What you write needs to be read – it’s as simple as that. For that to happen, your writing needs to be Clear, Concise and Compelling. It’s called the 3 C’s Formula.

Clear is simple. When a visitor lands on your web page, they need to be able to “get it” straight away. Don’t make them think.

Concise is a minimalist affair using short sharp sentences. There are no unnecessary words to detract. Edit hard and chuck out anything that’s not essential.

Compelling because your writing has addressed and solved the problem your reader was seeking an answer to. Your content has engaged and given her what she wants.