With a tagline, you can explain in the simplest way possible what you do and how your customers can benefit – that’s it.
Although only one sentence or phrase, a tagline provides a very powerful statement of how you, your product or service, can benefit a potential customer. It should be simple and to the point so anyone can clearly understand it.
Finally, your tagline should reflect how your business differentiates itself from your competitors and what makes you unique. And it’s all packed into one sentence.
In this article, I’ll show you how to create a tagline for the benefit your customer wants.