Have you ever had a brilliant idea for a new product or service, only to find there are heaps of people doing exactly what you thought was a spark of genius? So back to the drawing board? No, that’s not necessary. It may seem counter-intuitive, … [Read more...] about How to Position Your Product in a Crowded Market
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Dispense with a Horse and Reduce your Anxiety
A brilliant example of features and benefits was the very first ad for an automobile. It appeared in the August 13, 1898 of Scientific American by the Winton Motor Carriage Co. of Cleveland, Ohio. The jaw dropping headline read: Dispense with a … [Read more...] about Dispense with a Horse and Reduce your Anxiety
Know the Difference Between Features and Benefits
Do you know the difference between features and benefits? It seems like a dead easy question, but it’s not. Actually, most business owners and marketers get it wrong. And they get it wrong because their focus is on the product or service … [Read more...] about Know the Difference Between Features and Benefits
Create a Persona to Visualize and Understand Your Audience
Let me tell you about Stephen King, the author. He’s published 54 novels; 6 non-fiction books; and nearly 200 short stories. His books have sold a whopping 350 million copies and counting. Feature films have been adapted to some novels. It’s … [Read more...] about Create a Persona to Visualize and Understand Your Audience
Your Customers Worldview and Why It Matters
We all have a worldview. Simply, it’s how we see the world. But it’s far more complex than that because our worldview is responsible for our behavior and actions. Knowing your prospective customer is understanding their behavior and actions. … [Read more...] about Your Customers Worldview and Why It Matters