Customer testimonials work. Why? Because they give credibility and confidence to the service or product you’re offering.
Think of it as a recommendation by someone who’s experienced the same anxieties your potential customer is now facing. A great testimonial will show the benefit of using the product or service by painting a “before” and “after” scenario.
Only your customer is able to give you a testimonial and there are five questions to ask your customer to help them construct a perfect testimonial for you.
People are more likely to read bullet points than a paragraph. The hallmark of a great bullet point is brevity plus a promise.
Brevity means short bullets that can be read at a glance and keeps your reader moving through your article. The promise is the tease or hook you’re making to your reader that can benefit them.
Bullet points serve to break-up the text by highlighting specific aspects of your copy. The scanner slows down to read, going from one bullet point, then onto the next, and so on.
Overall, bullet points make your article far easier to read.