Bill’s proud of the fine cheese his family has made for the last three generations. His cows are milked twice a day to produce cheese that’s sold locally. But sales are dismal and there seemed no hope for 4th generation succession.
A story of how a struggling business was able to dramatically increase sales with a well-executed content marketing strategy. Exceptional content, that’s informative and educational, is the cornerstone that transforms this business and increases sales.
Parts of this story are factual.