Power words invoke a strong emotional response. That’s their job.
They pack a hard punch that goes right to the heart of what matters to your reader.
That’s the aim of the game. To grab your reader’s attention and nudge them into taking some sort of action you want.
There are 7 super persuasive power words that out-rank any others, and they’re always at the top of any copywriter’s toolbox. The 7 most persuasive power words are:
5. How to