You can increase your Ratings and Reviews to rank higher in iTunes by using the Pay-It-Forward strategy. It works brilliantly because other podcasters have the same objective.
Sending a message with a screenshot to the person whose podcast you’ve just reviewed and asking them to review your podcast is key. It not only demonstrates proof, but it’s likely to be reciprocated.
The Pay-It-Forward principle is an actionable strategy you can implement today to dramatically increase your Ratings and Reviews. The result is a higher ranking in iTunes.