Mark Crosling, Author at Strategic Content

The Simple Formula for Great Web Writing

What you write needs to be read – it’s as simple as that. For that to happen, your writing needs to be Clear, Concise and Compelling. It’s called the 3 C’s Formula.

Clear is simple. When a visitor lands on your web page, they need to be able to “get it” straight away. Don’t make them think.

Concise is a minimalist affair using short sharp sentences. There are no unnecessary words to detract. Edit hard and chuck out anything that’s not essential.

Compelling because your writing has addressed and solved the problem your reader was seeking an answer to. Your content has engaged and given her what she wants.

The 7 Most SUPER Persuasive Power Words of all Time

Power words invoke a strong emotional response. That’s their job.

They pack a hard punch that goes right to the heart of what matters to your reader.

That’s the aim of the game. To grab your reader’s attention and nudge them into taking some sort of action you want.

There are 7 super persuasive power words that out-rank any others, and they’re always at the top of any copywriter’s toolbox. The 7 most persuasive power words are:
1. Free
2. New
3. Because
4. Imagine
5. How to
6. Instant
7. You

56 Free Photo Websites to Download Stunning Quality Photos

The complete list of 56 free photo websites for you to download high-quality photos, at no cost, and do with them as you want. The list is updated frequently.

All the listed free photo websites have been summarized to include information about:

1. Any copyright restrictions.
2. Whether photo attribution is required.
3. Search capability on the site to find photos.
4. Whether signup is required.
5. Link to the website.

Unless specified in the summary below, photos are free of copyright restrictions which mean you can download them and use them for commercial or personal purposes, without attribution.

What is Email Marketing and How You Can Benefit

Email marketing begins with obtaining permission from your prospect to send informative emails to their inbox. Some say email marketing is old-fashioned. But it’s not.

Email marketing may seem quaint and old-fashioned but it’s a powerhouse that gives you the best marketing ROI (Return on Investment). Nothing else compares – online or off.

The main differentiator to other forms of online marketing is the one-on-one that email marketing provides.

This builds a relationship with your prospect and that, in turn, builds trust. When you know, like and trust someone, you’re likely to do business with them.

How Great Customer Retention can Skyrocket your Profits

A red hot strategy to grow your business is customer retention. This is the new growth area because 80% of your company’s future revenue will come from just 20% of your existing customers.

Yet the majority of businesses are not delivering that superior customer experience, even though consumers are willing to pay more for your product to obtain it.

The benefits of an active customer retention strategy are obvious and compelling. In summary:

1. That’s what your customers want.
2. Your profits are increased substantially.
3. It’s a key brand differentiator where customer experience will overtake price.

For it to be successful, a customer retention strategy needs to be adopted at all touch points with the consumer. And it has to be consistently superior.

Customer retention shouldn’t be just a cog in the wheel of marketing. It should be front and center.

How to Create a Tagline with Benefits Your Customers Want

With a tagline, you can explain in the simplest way possible what you do and how your customers can benefit – that’s it.

Although only one sentence or phrase, a tagline provides a very powerful statement of how you, your product or service, can benefit a potential customer. It should be simple and to the point so anyone can clearly understand it.

Finally, your tagline should reflect how your business differentiates itself from your competitors and what makes you unique. And it’s all packed into one sentence.

In this article, I’ll show you how to create a tagline for the benefit your customer wants.