Great writers are the modern-day stonemasons of any online presence. Our words form the very foundation of all online content, whether those words become a blog post, a podcast, or a video.

Copywriting is one of the most essential elements of effective online marketing. The art and science of direct-response copywriting involves strategically delivering words (whether written or spoken) that get people to take some form of action. Testing is a huge part of copywriting.

This section is continually updated and contains an excerpt for all articles on Copywriting that can be found on this site.