Knowing your prospective customer is the starting point to creating products or services that people want to buy.
It begins at the emotional level by having empathy with them. What are their feelings, thoughts, or attitudes of another? Ideally, it’s putting yourself in their shoes to truly understand them and this can be achieved by creating an empathy map.
An empathy map represents the sensory information of the customer and is usually shown as four quadrants broken into “Thinking”, “Seeing”, “Doing”, and “Feeling”.
This article shows you how to create an empathy map.
This is not about creating a buyer persona or persona – that comes later. Instead, it’s working out who your ideal audience is to buy from you.
